Our story
The $1.6 billion problem
we're solving
Amazon discovered that a 1-second slower page load could cost them $1.6 billion in sales. Yet millions of websites run uncompressed, losing visitors every second.
The genesis
A simple question
sparked everything
"Why is this website so slow?" It was 2019, and we were debugging yet another sluggish site. The answer? No compression enabled, 2.3MB of uncompressed HTML was being served to every visitor.
What shocked us wasn't the problem itself—it was how hard it was to simply check if compression was working. Diving into dev tools, running curl commands, deciphering headers... There had to be a better way.
"Compression is the process of encoding information using fewer bits"
What we built instead
Core values
What drives us forward
Simple principles that guide everything we build and every decision we make.
Always Free
We believe essential web performance tools should be accessible to everyone, regardless of budget or company size.
Keep It Simple
We keep our tool simple and easy to use. Enter your URL, get your results. No complicated settings or confusing options.
Speed First
Just like the websites we help optimize, our tools are built for speed. Get instant results without waiting around.
Real impact
From frustration to transformation
What started as a simple debugging tool has become something much bigger—a movement toward a faster, more accessible web.
The Lightbulb Moment
After spending hours debugging a client's slow e-commerce site, we discovered it was serving 2.3MB of uncompressed content. Enabling GZIP reduced it to 400KB—an 83% improvement that transformed the user experience.
Going Public
We shared our tool with the developer community. The response was overwhelming—within weeks, we had thousands of users discovering that their "fast" websites were actually crawling due to missing compression.
The Ripple Effect
Every day, developers use our tool to optimize their sites. Every optimization makes the web a little faster, uses a little less bandwidth, and provides a better experience for users worldwide—especially those on slower connections.
The numbers tell our story
Every metric represents real websites made faster, real users getting better experiences
"Every millisecond matters. When Amazon found that 100ms of latency cost them 1% in sales, we realized that compression isn't just a technical detail—it's a business imperative."
Check your site’s compression now
No signup required, no personal data collected. Just enter your URL and get instant results.